This month we are in G&G Magazine:
New Edition. New trends, openings, events, projects – new ideas!
G&G Magazine is a six-monthly design magazine, born with the aim to promote artisanship, the inspirations of interior design and luxury life stile all over the world.
On page 52 Aruntam – Sensory Chocolate presents its new range of products, made in its organic certified laboratory at the company premises in San Giuliano Milanese. A range of products dedicated to professionals and chocolate lovers, so that the Craft Chocolate – Bean to Bar – Made in Italy using exclusive cacao selections may transform each creation into a masterpiece!
On November 17 2018, in the magnificent setting of Palazzo Ximenes in the heart of Florence, the ICA – International Chocolate Awards World Final was held.
We are delighted to announce that Aruntam – Sensory Chocolate has won three awards with its “The Face of the World” collection:
GOLD – Trinitario Fine Raw Chocolate 72½ Kokoa Kamili Organic Cacao Single Origin Mbingu, Tanzania
BRONZE – Nacional Blanco Acriollado Fine Raw Chocolate 72½ Single Region Piura, Perú
BRONZE – Curarai Acriollado Amazonico Ecuador Fine Raw Chocolate 72½ Single Origin Archidona, Napo
The International Chocolate Awards, one of the most important and renowned global competitions for gourmet chocolate has announced the winners of the European Bean-to-Bar Competition.
The Bean-to-Bar contest focuses on chocolate makers from all over Europe who produce their own chocolate bars directly from the cacao seed. Almost 500 bars participated in the competition and were evaluated by an international jury of confectioners, chef, chocolate tasters, journalists, and other chocolate specialists.
Joyflor srl has participated with the first micro –batch of Aruntam, the brand of its chocolate line, produced in summer 2017 for the presentation of the collection Corragio Nativo – Faces of the World. As a result of almost two years of preparation and work of a passionate team, who believed in their abilities and potentials, without losing the courage, to walk out and compete with the most important European “chocolate makers Bean-to Bar”, Aruntam succeeded in intent bringing home 6 prizes:
Plain /origin dark chocolate bars made with alternative natural sugar
Gold: Aruntam – Coraggio Nativo (Italy) – Trinitario Fine Raw Chocolate 72 1⁄2 Kokoa Kamili Organic Cacao Single Origin Mbingu, Tanzania
Silver: Aruntam – Coraggio Nativo (Italy) – Curarai Acriollado Amazonico Ecuador Fine Raw Chocolate 72 1⁄2 Single Origin Archidona, Napo
Silver: Aruntam – Coraggio Nativo (Italy) – Nacional Blanco Acriollado Fine Raw Chocolate 72 1⁄2 Single Region Piura, Perú
Bronze: Aruntam – Coraggio Nativo (Italy) – Nacional Ecuador Fine Raw Chocolate 72 1⁄2 Single Farm “El Pechichal – Gran Cacao” Guayas – Ecuador
‘Naked’ filled dark chocolate bars (filling only, no coating)
Silver: Aruntam – Coraggio Nativo (Italy) – Gianduja Fine Dark Chocolate Single Origin Cacao Arriba Nacional Los Rios & Nocciole Piemonte I.G.P. 72 1⁄2
White chocolate bars with inclusions or pieces
Bronze: Aruntam – Coraggio Nativo (Italy) – Fine Raw White Veg Cacao Single Farm Ecuador & Mandolat di Toritto 72 1⁄2
We are honored with these awards that fill us with joy and responsibility.
We are aware that this is only the beginning of a great adventure, the start that will give life to a big job to bring the Made in Italy Craft Chocolate Bean-to-Bar into the world.
We are happy that our chocolate line has been appreciated and understood because a chocolate like ours, which has embraced the philosophy of minimally processed, with the research and selection of cacao beans with particular genetic characteristics, with the distinction of genetic clusters, and which wants to make known more closely the vegetable aromatic notes of the cacao seed, is a product that still is to be explored and appreciated in its fullness.
The thought, that we did not know this world until just five years ago, makes us aware that great things can be achieved with passion, courage and competence. Faithful to our motto: “The sky’s the limit”.
In the coming weeks we will update you on the work done during this summer, and this new goal will certainly give us the power to continue the fight and follow our desire to get involved, because the love and passion that distinguishes us allow us to go ahead and overcome the difficulties we meet along the way.
A huge THANKS to the Joyflor Team “Aruntam”: Dolores Gori, Mariela Lara, Lorena Laurenti, Pier Malanchini, Manuela Ritzberger, Lorena Rivera, Richard Salazar, Elena Ticozzi Valerio, Hugo Vazquez, and all our friends and professionals who follow us and have contributed with their skills to make this milestone possible.
CEO JOYFLOR SRL
On Tuesday, 6th February, the 23rd edition of the Grand Identity Grandprix took place in Spazio Gessi in Milan. The brand identity GrandPrix rewards the best projects of brand identity and strategic design form the structural perspective of visual communication.
The Award is considered the most valuable and sensitive barometer of the effervescence of Italian creativity, attracting Italian and international agencies involved in the field of strategic design and branding.
The Jury was composed of distinguished personalities and marketing directors both experts in the visual communication fields: Pietro Bellasi, anthropologist, art sociologist and Magonza Publisher President; Serena Gardella, Marketing Manager Bonduelle; Patrizia Mairano, Regional Brand Manager Elettroutensili Professionali Robert Bosch; Maria Moroni, Responsabile Comunicazione e Ufficio Stampa Assocarta – Print Power; Amedeo Nicola, Titolare Grafica Valdarno; Alda Rebosio, Marketing Director MBE Italia; Fabio Regis, Group Brand Manager Tavola; Chiara Sammarco, Project Manager Salon du Chocolat; Massimiliano Zichittella, Promoter Gruppo Cordenons; Rob Vermeulen, EPDA Board member, founder and director of Vermeulen / Brand Design; Marco Vighi, Head of Business Relations Banco BPM.
During the ceremony, the award for BEST CHOCOLATE PACKAGING has been assigned, which had already rewarded important works in this sector in its past editions. We are pleased to inform, that this year the award has been assigned to JOYFLOR for its brand ARUNTAM-CORAGGIO NATIVO the collection of chocolate bars “I VOLTI DEL MONDO” (Faces of the world).
Pia Rivera, heart and mind of this brand, has received the prize dedicating it to her team (Lorena Laurenti, Lorena Rivera Vasquez, Dolores Gori, Mariela Lara, Manuela Ritzberger, Elena Ticozzi Valerio, Pier Vincenzo Malanchini, Richard Salazar, Hugo Vazquez) that had worked with her with courage and determination to create a product that could explain both, with the taste and visually, the meaning of high quality chocolate, with a total control of the production line and produced directly with the people in the world of cacao, like the small unions of farmers, whose fundamental work is often forgotten.
That’s why Aruntam is more and more embracing the idea that “only from good cacao you can obtain good chocolate”. You only need the courage to do it.
“Strength is my courage; courage is my tomorrow; my decisions reflect the values of a person who never gives up despite everything and everybody.”
Luna Del Grande
This phrase describes me very well and illustrates the course of my journey in developing my business activity.
When I arrived in Europe all those years ago I never thought I would stay and put down roots. The idea of travelling in search of knowledge was something very essential for me. I wanted to learn what life had to offer me and to do so as well as possible. I absorbed like a sponge everything I could in my sector: floriculture. This led me to create a business activity which for many years grew, just like my desire to tackle increasingly greater challenges.
As time passed I came to understand that that world was not enough for me. As I saw things, only “the sky is the limit”. Yes. For me the sky is the only limit on what I can do.
A number of significant encounters at an International floriculture fair gave me a new idea, which over time became a veritable “fixation” – to add a food “branch” to my company. I decided to introduce Cacao and Chocolate to my range of products.
At the end of 2012 I began working in a field hitherto unknown to me. Aware that no progress would be made without knowledge of the products, I, along with my assistants, undertook a period of training which showed us what we wanted to do and what we were able to do. Over time we discovered a “new world” and met the “right” people, with whom we were able to commence activity. Out of nothing, this activity has put down deep roots and we are now in a position to take a further step forward.
The path taken by the company and by all the people who work here has been long. However, we have always had the courage to take risks and the desire to do something new, even if we did not know where our road would take us; the courage to act even if we were going towards the unknown; the courage to grow and to make the company grow; the same courage which has brought us here.
For this reason, when I was looking for a name to use for one of our latest projects, I chose ARUNTAM. It is a rare word which represents the spirit of courage for an Amazonian tribe linked to my childhood: the Shuar. It seemed the perfect word, describing and illustrating as it does the story of our journey towards a new and unknown “land”.
Producing our Chocolate was the logical consequence of all this. I can’t say that it has been simple. However, thanks to in-depth study and to our motivated work group, we are now at the beginning of a new phase in the life of our company. I hope, indeed we all hope, that the great passion and love which we have lavished on this first “I Volti del Mondo” (Faces of the World) Collection may be seen in every single fruit of our creations.
So here we are today, after putting into practice the “theory” of what for us represents the world of Gourmet Chocolate. We are ready to present you with our very personal Chocolate Collection – the result of all we have learned in these years of hard work.
Enjoy the Chocolate!