On Tuesday, 6th February, the 23rd edition of the Grand Identity Grandprix took place in Spazio Gessi in Milan. The brand identity GrandPrix rewards the best projects of brand identity and strategic design form the structural perspective of visual communication.
The Award is considered the most valuable and sensitive barometer of the effervescence of Italian creativity, attracting Italian and international agencies involved in the field of strategic design and branding.
The Jury was composed of distinguished personalities and marketing directors both experts in the visual communication fields: Pietro Bellasi, anthropologist, art sociologist and Magonza Publisher President; Serena Gardella, Marketing Manager Bonduelle; Patrizia Mairano, Regional Brand Manager Elettroutensili Professionali Robert Bosch; Maria Moroni, Responsabile Comunicazione e Ufficio Stampa Assocarta – Print Power; Amedeo Nicola, Titolare Grafica Valdarno; Alda Rebosio, Marketing Director MBE Italia; Fabio Regis, Group Brand Manager Tavola; Chiara Sammarco, Project Manager Salon du Chocolat; Massimiliano Zichittella, Promoter Gruppo Cordenons; Rob Vermeulen, EPDA Board member, founder and director of Vermeulen / Brand Design; Marco Vighi, Head of Business Relations Banco BPM.
During the ceremony, the award for BEST CHOCOLATE PACKAGING has been assigned, which had already rewarded important works in this sector in its past editions. We are pleased to inform, that this year the award has been assigned to JOYFLOR for its brand ARUNTAM-CORAGGIO NATIVO the collection of chocolate bars “I VOLTI DEL MONDO” (Faces of the world).
Pia Rivera, heart and mind of this brand, has received the prize dedicating it to her team (Lorena Laurenti, Lorena Rivera Vasquez, Dolores Gori, Mariela Lara, Manuela Ritzberger, Elena Ticozzi Valerio, Pier Vincenzo Malanchini, Richard Salazar, Hugo Vazquez) that had worked with her with courage and determination to create a product that could explain both, with the taste and visually, the meaning of high quality chocolate, with a total control of the production line and produced directly with the people in the world of cacao, like the small unions of farmers, whose fundamental work is often forgotten.
That’s why Aruntam is more and more embracing the idea that “only from good cacao you can obtain good chocolate”. You only need the courage to do it.